Melissa Massello was born to helm a magazine devoted to resourcefulness, the look for less, and attainable, affordable luxuries. As the oldest of three kids, daughter of divorcees, former competitive figure skater (who designed and sewed her own costumes—one of many crafts with mom), and frugal New Englander to the core, Melissa learned early on that smart spending, bag lunches, and bargain basements are the keys to unlocking The good life—regardless of your station, salary, creed, or credit score. Her earliest and fondest memories are of yard saling with grandma, organic farming with grandpa on her family's Washington apple orchard, and sponging up all the Depression-era wisdom spilled by her gregarious Greatest (and first-) Generation Italian-American family back in Boston. After studying journalism and working at five start-ups in seven years, Melissa decided it was time to take a walk in her dad's tech-obsessed shoes and share the bargain karma online.

Amanda Massello is a photographer, writer, and world traveler whose work has been published in various newspapers and travel guides around the globe. After living in Japan and Nicaragua, "Pants" (as she's known to the inner circle) has most recently lived, worked, and honed her international relations skills in: St. Andrews, Scotland; Chicago; Montevideo, Uruguay; Quito, Ecuador; and Boston. To Pants, the good life means eating well (especially brunch and the Sunday New York Times), learning new languages, and never leaving a suitcase empty for more than three months at a time. She funds her passions by never precluding a resource—be it thrift store, bargain basement, mom's vintage-filled closet, or side of the road—but she's also been known to splurge on classic pieces and celebratory wine.