Since 2007, Shoestring has been one of the top online destinations for budget living — or my vision for getting that Champagne life on a DIY budget, combining classic Depression-era resourcefulness I learned from my grandparents, great aunts & uncles with Recession-era creativity. (I also tend to believe that what's good for the environment is generally good for you, your community, and the economy, too.)


Shoestring is my personal lifestyle blog where I share all the tips & ideas I've gained as a nationally recognized sustainable style & sharing economy expert, plus guest posts from my favorite DIY, fashion, personal finance, food, wine, travel, parenting, pet & other unique bloggers. Welcome to my world, let's partner up & do cool things together!

Through an average 4.5 posts per week here on Shoestring — plus columns on & Yahoo! and regular guest posts on some of the top sites around the web — my audience is an ever-growing mix of young, hip, stylish, resourceful, urban women AND men (evenly split!) looking to get the most bang for their buck, growing their savings and their enjoyment of life not just amassing stuff. The average Shoestring reader is between 18-34 years old, lives in an urban metro area, makes upwards of $100K, has a college degree or higher, and doesn't yet have kids (but may have rescue dogs or cats or both).

They're into voting with their dollars, learning how to do things for themselves, cooking from scratch, supporting local independent businesses, buying from sustainably sourced & Made in USA manufacturers, frequenting farmers markets & supporting urban farming, diving into entrepreneurship & crowd-funding projects, eating organic food, staying healthy & fit, and always have their eyes on their financial future and stability.

Updated Wednesday May 7, 2014

Want to learn more? Contact me! Or find out more about where Shoestring has been featured in the press on my About Us page, head over to PassionFruit to check out my 2014 advertising & sponsorship opportunities or just add them to your cart below!