Behind the Brand: Zara's Secret to Success
By Shoestring Gumshoe
Created 11/04/2008 - 7:10pm

  • Shopping
  • bargains
  • fashion
  • frugal
  • style

Spanish fashion chain Zara, owned by Inditex, pretty much created and pushed acceptance for the "high for low", "look for less", and "cheap chic" movements worldwide. In this story from Business Week, Kerry Capell takes a look at the secrets to their multi-million dollar, industry-standard-setting success. They're even able to pay their factory workers a living wage!

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