From	To
Email: * First Name: Last Name: Send a copy to myself	Email: * First Name: Last Name:

From

Email: *

First Name:

Last Name:

Send a copy to myself

Email: *

First Name:

Last Name:

Behind the Brand: Zara's Secret to Success

by Kerry Capell, Business Week

November 4, 2008 - 7:10pm

Spanish fashion chain Zara, owned by Inditex, pretty much created and pushed acceptance for the "high for low", "look for less", and "cheap chic" movements worldwide. In this story from Business Week, Kerry Capell takes a look at the secrets to their multi-million dollar, industry-standard-setting success. They're even able to pay their factory workers a living wage!

Discuss |

Print |

E-mail |

Feeds