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Raised by a super crafty, DIY-driven mom, my baby sister and I shared a daydream when we were younger of one day opening a boutique together, selling refurbished furniture, repurposed clothing, and salvaged treasures. (We were really into decoupage at the time. It was totally hot in the 90s, I swear.)
As Shoestring (and my sense of style) has grown over the years, I've often toyed with the idea of opening a store to share the many DIY projects created here in the Shoestring office and by Shoestring's editors and contributors, items sourced for our photo shoots, and, of course, all the hundreds of Thank Goodwill It's Friday scores we find each week.
Yesterday, we got our chance to try it out with a pop-up store/curated section at the SoWa Open Market here in Boston, thanks to a collaboration with one of our favorite vintage stores: The Haberdash, America's first mobile fashion truck.
Here are a few photos from our sale, Shoestring @TheHaberdash:
So...drumroll, please: today we're unveiling our new online store! It's a work in progress (please forgive the "phonetography" while we get our photo studio back up and running), but we'd love to hear your thoughts!
Bookmark us at Shoestring.StoreEnvy.com — many of the items featured in the current offerings will be familiar to loyal Shoestring readers, including all of the unsold items from our vintage pop-up store yesterday. And there's even more coming soon: menswear, home decor, possibly even some pet stuff!
A big thanks to Store Envy, whose founders we met last year at the Texas Style Council Conference at SXSW, for creating such a cool product that allowed us to get our online boutique up in literally less than one day. Genius!
Story & photos: Copyright 2012, Shoestring LLC & Melissa Massello.